When it comes to power, energy and strong impact in design, sports is always on the top of the list. Branding has never been a neglected issue in sportswear.
A lesson to small business beginners and upcoming brand starters out there: a popular sports logo has always something to teach you.
Lets take for example the top 3 sportswear brands today: Nike, Puma and Adidas. having gones so far into the industry, surely thay have proven that something they have really works.
The top 3 brands in sport today has well-known faces in the form of their sports logo designs. These designs have been through a lot at it pays well to know how they tick and what they say to the common consumer. the logo design is always a clue to the company's inner recipe of success. Here's what the most recognizable brands in the sports world tells us:
Nike
The story behind the Nike swoosh is lore in the graphic design world. Graphic design student Carolyn Davidson made the swoosh along other designs. Phil Knight did not love the original design but pressed with time, picked the simple swoosh out of the lot.
As the company grew, the logo design earned value, and its simple design earned merits for its tight singular message: guts and glory. There is a positive idea behind the check-swoosh design that appeals to people, which evidently worked well for Knight and the company.
What Is there to be learned from the Nike logo? Aside from the unique simple idea that is the swoosh, what it tells us that it is the company that ultimately makes the logo what it is. there are logo designs that looks great upon first view and there are designs that are not impressive. However if the company and product is really good, you will rise above. Nike put a simple, straightforward custom logo design that is devoid of adornments and multiple colors and it worked because the company itself worked
Adidas
Now world famous Adidas is a master when it comes to extensive corporate branding and imaging. Their piece of the lesson comes form their ability to exude confidence and intent of success in their logo design. The three stripe model is designed by Adidas founder himself, Adi Dassler. It is meant to be seen as a mountain where every precipice is a challenge and goal to be achieved to reach the top.
Adidas have made it through the years fitting into the active style of runners as well as getting endorsers and sport teams to wear their apparel and shoes. They zeroed in into th leisure section, where prestige and stature dominates. Their logo design is reformatted and fitted, though not extensively, to present this lucrative and great style. The logo simply does not fail in giving the idea of clear, inevitable victory. This constant and effective image building is their primary strategy.
Puma
Puma is the brand easily recognized by its bold black letters and the image of a lithe jumping puma. this design is rarely interpreted into words, mainly because the message is so easy to get: agility, efficiency, raw power and speed.
The company has settled itself with a great strategy: align their product with an extensive range of lifestyles. Recently, they have launched a phase of their corporate strategy that will lead them in the way of becoming a multi-category brand. Their view is to capture sports lifestyle. The logo design plays an important role in this marketing of course. The design stays the same and it has the ability to adapt or integrate itself into the any product design. Because the features of the Puma logo is classic to begin with, this is a workable task. However, what really worked for Puma is it its zeal over the years in strengthening its brand. This was done by taking the numerous opportunities in the sports market.
To summarize, these companies have shown excellence in company growth, effective image building and strengthening and diversifying the cover of their brand. Their custom logo design expresses simplicity, class, power and motion- factors that speaks of their intent for progress and continued success in the future. this intent reaches people and subconsciously supports it.
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